Posted on Monday, June 9, 2025
If you’re wondering where to start when navigating the property market, it can be daunting, but having the right information and advice can make all the difference. In this article, we go into a little more detail to explain the difference between ‘listing’ and ‘marketing’ your property.
A great estate agent doesn’t just wait for buyers to come to them — they actively market your home across multiple channels to generate maximum interest.
Fabulous internal and external photography is a key aspect in showcasing your home to the market in its highest capacity. That’s why we partner with the best. Using a combination of extensive technical knowledge, the very latest equipment available and an eye for composition details, their goal is to make your home stand out from the crowd, including wide-angle shots, twilight photos and drone pictures/footage for premium homes.
Buyers love to visualise layout and flow. A floorplan helps with that — and virtual tours (video walk-throughs) let them “walk” through your home online, increasing engagement and filtering serious buyers.
Your property will be featured in all the right online places, like Rightmove, Zoopla and/or OnTheMarket. These platforms get millions of views each month. We make sure your listing stands out with compelling descriptions, key features, and eye-catching photos. We’ll also send you reports on how your property is performing.
With the ever increasing ability of AI search and answer services and c25,000 visitors a month to our own website, there’s even more exposure of your property.
Your most valuable asset needs to be visible in as many places as possible to reach your target audience and we dedicate our marketing team’s efforts as far and wide as we can. We promote listings across Facebook, Instagram, YouTube channels and sometimes LinkedIn — targeting specific demographics and location-based audiences.
This puts your home in front of passive buyers who aren’t actively searching on portals.
We already know who’s looking. When you list with us, we match your home to buyers on our extensive database that spans our entire network of 23 branches. As soon as we have all the details prepared, we email them directly, and we’ll still do ‘old school’ and pick up the phone to those we know are looking for a home just like yours. This often generates early viewings, and sometimes the right buyer, before your property even hits the market!
Don’t underestimate your neighbours! We use window displays (for walk-ins) and For Sale boards (still effective for street-level visibility).
With an incredible 23 data-connected offices across Sussex and Surrey, no other independent agent in the area has the reach that we do! No other estate agency can boast the success and market share we have enjoyed for decades. We believe the key to our success is attributed to each of our branches being independently owned and run by local in-house Directors, providing a truly local service, coupled with the power, support and reach of our group brand.
We never take these results for granted and continue to work tirelessly for our clients to ensure their dreams are always realised.
Every home is as unique as you are. For high-value, or hard-to-sell properties, we create bespoke campaigns — sometimes including drone footage, open house events, or targeted, sponsored PR.
The better your property is marketed, the more people see it — and the better your chances of a faster sale at a stronger price. This isn’t just about being seen — it’s about standing out.
Let’s talk strategy. We’ll show you how we’d market your property, for the right result, at the right time.